Posted on: 13/01/2022
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Content Manager

Barry Bai.
Who We Are Responsibilities - Plan/create/edit/optimize all types of content, including sales landing pages, marketing and account emails, in-app messages and push notifications, user interface texts, external communications, ad copy, audio and video scripts, and marketing collateral for business partners. - Manage a team of in-house content strategists, remote writers, and/or freelance contributors and hold them accountable for delivery, quality, and performance - With help from our dedicated Talent Acquisition department, grow your team through recruiting the best and brightest writers and content planners from around the world - Alongside your peer managers and under the direction of the Group Manager, Content, constantly drive action items for our writing teams - Create processes to update hero content - Ensure campaign calendars are adhered to and deliver maximum business benefit - Present written content about technically complex topics in a way that's clear, compelling, and accessible for average consumers - Write briefs and work tickets for copywriters and freelancers - Analyze website usage statistics and deliver reports that inform future content strategy - Deliver world-class content by working across teams (PR, SEO, advertising, bloggers, product managers, affiliates) to source and manage various landing page and optimization projects You’ll have a great vantage point to understand the entire picture and plan effectively ### Required Skills Proven work experience as a manager of marketing writers - Experience implementing large-scale content projects - An ability to recognize and onboard talent at all experience levels - Knowledge of web traffic metrics with experience improving website conversion rates - An understanding of the principles and tools of customer relationship management, especially direct communications like emails and in-app messages - Familiarity with on-page SEO (writing for search) and keyword research tools - Incredible people skills, at ease persuading stakeholders and mentoring junior staff - Intermediate knowledge of Google Analytics - Basic technical knowledge of HTML and web publishing - A willingness to embrace change and to adapt strategies on the fly - Ability to give constructive feedback and help other writers craft industry-leading copy - Adaptability in writing style, able to effectively target a wide range of audiences - Vision to outline/conceptualize an entire piece, including text, images, videos, and any other additional multimedia material
Work Location
Flexible / Remote
Job Scale
Within 90 days
HKD $5,000 - $10,000
Required Skills





Client Background Info
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