Freelance Graphic Designers

Canada Poster Design service

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Poster Design | Common enquiries

What should I pay attention to in Poster Design?

When designing a poster, it is necessary to consider whether it can provide enough information, whether it can be seen by passersby and whether it can leave an impression. Posters have always been considered one of the most effective promotional strategies the advertising industry. However, since many companies use posters for promotion, it is very difficult to stand out among so many poster designs. As posters are mostly displayed on the streets and alleys, a good poster design should grab the attention of passersby in just a moment and attract them for continuous reading.

What is the overall procedure for a poster design?

Before designing a poster, you need to clearly express with the designer the theme of the poster design and the message you want to convey. For example, if the poster aims to introduce an event, you need to provide the key information of the event: time, place, contact person and event details ; If the poster aims to promote your product or service, you need to provide information on key discounts, products and discount period. These key information will be displayed in the key position of the poster through design, so that the target group can see the key point you want to convey at first glance. Of course, you can also express your ideas during the design process. Generally speaking, the designer will provide three revision opportunities. After the completion, you can send the original file to the printing house or related colleagues for preparation.

What are the keypoints to consider when printing posters?

First of all, it should be noted that the poster design may not always be able to be printed the entire design. You may need to reserve a certain margin on the edge of the poster to avoid cutting the design during printing. In addition, when submitting the design file to the printing factory, remember to build an outer frame for the design in the AI file, so that all elements of the poster design itself can be retained and printed. The printing method is generally recommended to be CMYK mode printing, which will retain the color consistency of the design itself, and the printing size, material and time need to be communicated with the printing factory in person.

Skills related to Graphic Design